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Lifecycle Marketing Specialist

Lifecycle Marketing Specialist

Hybrid:

Remote

About Us

Alphasvit Digital Limited specializes in transforming digital presence into measurable business growth.

We deliver tailored digital strategies and solutions across SEO, PPC advertising, social media management, and content marketing, combining modern tools and techniques to help brands effectively reach and engage their target audiences.

Our focus is on creating digital solutions aligned with each business’s unique needs while delivering measurable results and sustainable growth.

Role Responsibilities

  • Develop lifecycle marketing strategies across onboarding, activation, engagement, retention, and reactivation stages
  • Build and optimize automated customer communication flows across email, push, and other relevant channels
  • Segment audiences based on behavior, lifecycle stage, engagement, and customer data
  • Analyze customer journeys to identify communication gaps and growth opportunities
  • Plan and execute A/B tests for messaging, timing, segmentation, and campaign mechanics
  • Monitor lifecycle KPIs including activation, engagement, retention, churn, and customer lifetime value
  • Identify opportunities to improve customer experience and increase repeat engagement
  • Collaborate with CRM, Growth, Analytics, Content, and Creative teams
  • Turn performance insights into actionable lifecycle marketing improvements

    • Ideal Candidate

  • 2+ years of experience in Lifecycle Marketing, CRM Marketing, Retention Marketing, or a related field
  • Strong understanding of customer lifecycle management and behavioral segmentation
  • Experience with CRM and marketing automation platforms
  • Understanding of email, push, and automated communication strategies
  • Experience analyzing funnels, customer journeys, and retention metrics
  • Comfortable working with data and translating insights into marketing actions
  • Experience with A/B testing and campaign optimization
  • Strong analytical, organizational, and communication skills
  • English level B2 or higher

    • What we Offer

  • Flexible remote working environment
  • Opportunity to work with performance-driven digital products and marketing projects
  • Collaboration with experienced specialists across Growth, CRM, Analytics, Creative, and Performance Marketing
  • Direct involvement in lifecycle strategy and optimization initiatives
  • Freedom to test hypotheses and improve existing customer journeys
  • Access to data and tools required for informed decision-making
  • Professional development and opportunities to expand your expertise
  • A collaborative environment focused on measurable and sustainable growth

    • We Invite You To Apply Today

    Send your CV and a brief introduction to finance@alphasvit.com or attach your CV here to start your journey with us.

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